European and US Approaches to Indirect Tax in Cross-Border Trade


In the US, businesses navigate complex tax regulations at the federal and state levels, with over 10,000 taxing jurisdictions, making compliance daunting. Similarly, in Europe, companies face challenges due to varying tax structures and VAT regulations across member states. This complexity can pose significant compliance challenges for businesses on both sides of the Atlantic.

Join our webinar as we examine the fundamental principles underlying each approach, shedding light on the core philosophies driving indirect tax policies in the EU and the US. By examining these principles, we aim to provide insights into the regulatory frameworks governing cross-border trade, empowering businesses to make strategically informed decisions in an increasingly interconnected global marketplace.

Our webinar features promintent experts from both sides of the Atlantic: Brian Greer, Partner and Chief Revenue Officer at TaxConnex (United States) and Paul Bakker, a Managing Director at GVC (Netherlands).

Whether you are a tax manager, financial executive or a legal advisor, involved in cross-border trade, this webinar will provide insights that help you make informed decisions for your business, in an increasingly interconnected global marketplace.


What you will learn

Understanding Taxability Principles

The Place of Supply Rules

Implications on The Cross-Border Trade

Addressing Transactional Challenges

VAT Recovery Vs. Resellers’ Certificates



Meet our speakers


Brian Greer

Partner at TaxConnex

Brian’s entire career has been focused on selling technology and services with the last 25 years focused on sales tax services.


Brian joined Tax Partners in 2001 initially managing their alliance channel consisting mainly of Big 4 Accounting Firms. He later led the sales and use tax sales team after The Thomson Corporation (Thomson Reuters) acquisition in 2005. Brian joined TaxConnex™ in 2010, guiding the sales and marketing programs.


Paul Bakker

Managing Director at Global VAT Compliance

With over 20 years of experience in indirect taxation and procedural tax advisory, Paul leads GVC’s consultancy and digital taxation practices, performing both legal analyses and tax analyses of international transactions.


Paul is recognized by International Tax Review World Tax as one of Netherland’s leading Indirect Tax Advisors. Besides advising clients at GVC, Paul is a member of the Dutch Association of Tax Lawyers (NOB) and teaches tax litigation (Moot Court) at the Leiden University.



Register now

Streaming date: WEDNESDAY 15 MAY

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